MASS COMM PR CAMPAIGNS

The Department of Mass Communication PR campaigns class and its team, Top Coat Communications, planned and implemented a successful community event for their client, New Orleans Google Community Leaders Program.
Using the hashtag and theme #GetConnected, the GCL and Top Coat hosted a mini-workshop and meet-and-greet April 11 at the Knights of Columbus Hall in Lakeview, and drew a wide range of community organizations, small business owners and individuals interested in learning how to use Google tools to help grow their businesses online. Course instructor Sheryl Kennedy-Haydel guided the student team as members created a comprehensive public relations campaign, including television, radio, print and online promotions, and social media, such as #GetConnected.

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